When it comes to marketing your business, there are two main options: organic marketing or paid marketing.
Both have their pros and cons, and which one you choose will depend on your specific business needs.
Today, we will discuss the differences between organic and paid marketing, as well as when each is most effective.
We will also help you decide which type of marketing is best for your business, and how to start!
What is organic marketing?
Organic marketing is a form of marketing that focuses on using natural means to promote a product or service.
This can include anything from using word-of-mouth marketing to writing blog posts about the benefits of the product or service, and activities such as SEO, content marketing, and social media outreach.
The goal of organic marketing is to build trust and credibility with potential customers without spending any money on advertising.
Instead, organic marketers rely on creating content that is helpful and informative, in order to attract attention and encourage people to learn more about the product or service.
While it can take longer to see results from organic marketing, it is often seen as more effective in the long run, as it builds a stronger relationship between the brand and its customers.
What is paid marketing?
Paid marketing is the process of promoting a product or service through paid advertising.
This can be done in many different ways, such as through search engine ads, social media ads, buying ads on platforms such as Google or Facebook, or even traditional television and radio ads.
Paid marketing is often seen as a necessary evil by businesses, as it can be expensive and time-consuming.
However, when done correctly, it can be an extremely effective way to reach new customers and grow a business.
Paid marketing can be a great way to supplement other forms of marketing, such as word-of-mouth or organic search traffic.
With the right approach, it can be an essential part of any successful marketing strategy.
Now you know the difference between organic and paid marketing, let’s now see when you should use each type of marketing for your business
When to use each type of marketing
The choice of organic or paid marketing should be based on what you’re trying to achieve and the resources you have available.
If your goal is to build brand awareness or generate leads, then organic marketing methods such as SEO, social media, and content marketing may be more effective.
However, if you’re trying to drive traffic to a specific landing page or increase sales of a particular product, then you may need to invest in paid advertising.
The key is to experiment and track your results so that you can continually optimize your campaigns for the best ROI.
Both organic and paid marketing have their pros and cons, so it’s important to choose the right approach for your business.
If you’re not sure which one is best for you, contact a marketing professional who can help you create a custom strategy that will achieve your desired results.
What are the benefits of organic marketing?
Some benefits of organic marketing include:
- It can be more cost-effective than paid advertising
- It builds trust and credibility with potential customers
- It can be more effective in the long run
- It attracts attention and encourages people to learn more about the product or service
What are the benefits of paid marketing?
Some benefits of paid marketing include:
- It can be a great way to supplement other forms of marketing
- It can be an essential part of any successful marketing strategy
- It’s a quick and easy way to reach new customers
- It can be an effective way to increase sales of a particular product
Deciding which type of marketing best suits your business needs
While we don’t discriminate against one in favor of the other, each type of marketing has its own set of advantages and disadvantages that you should take into account before making your decision.
The bottom line is this:
You might want to use both types of marketing in order to grow your business.
Tips for using the appropriate form of marketing for your business!
Marketing is a critical part of any business, but it can be difficult to know where to start.
For organic marketing, businesses can take advantage of social media, blogging, and search engine optimization.
Paid marketing, on the other hand, can be a more effective way to reach a wider audience. The key is to find the right mix of techniques that work for your business.
Experiment with different strategies and track your results to see what works best. With a little trial and error, you can develop an effective marketing plan that will help you reach your business goals.
What is the best way to develop an organic marketing plan?
Let’s speak about how to develop an organic marketing plan for your organization now that you understand the distinctions between paid and organic marketing.
Choose an audience
A Gym or a fitness studio creates content about its expertise – the various types of classes that it offers, the results that its clients have seen, and so on.
They would want to target individuals who are health conscious and looking for a workout routine and also people who are already going to gyms but are not satisfied with their current gym.
Narrow your focus
The fitness studio should then narrow its focus to creating content that appeals to these two groups of people.
For example, they could create blog posts about the benefits of different types of workouts, or they could create videos that show how to properly execute certain exercises.
Developing a content calendar
Once you’ve identified your audience and what type of content they’re interested in, you can start developing a content calendar.
This will help you keep track of what you’re posting when you’re posting it, and where you’re sharing it.
Here’s a template that we created for the same purpose – Download and use our free content calendar scheduling template
Scheduling and Automation
After you’ve created your content calendar, it’s important to stick to a schedule.
This will help ensure that your audience knows when to expect new content from you, and it will also help keep your marketing efforts organized.
If possible, try to automate as much of your marketing as possible. This can free up time so that you can focus on other aspects of running your business.
Just as in our post about email marketing, the options are endless for social media marketing tools.
Our favorite social media scheduling software is:
- Hypefury [Link]
You might want to research some other options as well, such as:
Choose a goal
Every marketing campaign should have a goal, and your organic marketing efforts are no different.
What do you hope to achieve with your content?
Are you looking to increase brand awareness, generate leads, or drive sales?
Once you know what your goal is, you can start planning your strategy.
If you’re hoping to drive traffic to your website with your content, then it’s important to choose the right keywords.
These are the words and phrases that people will use when they’re searching for information on the internet.
By including these keywords in your content, you can help ensure that your website comes up in the search results.
Use tools like
To research keywords that are relevant to your business.
Create compelling content
Once you’ve chosen your audience, goal, and keywords, it’s time to start creating content.
Remember, your goal is to create content that is compelling and interesting enough to get people to read it.
It should also be relevant to the keywords that you’re targeting.
If you can do all of those things, then you’re on your way to creating successful organic marketing campaigns.
There are a few different types of content that you can create: blog posts, ebooks, infographics, videos, and more.
Think about what type of content would be most effective for achieving your goal.
For example, if you’re looking to generate leads, then you might want to create an ebook.
If you’re looking to increase brand awareness, then a video might be the best option.
Choose a platform
When it comes to organic marketing, the platform that you choose can make a big difference.
There are a number of different social media platforms, and each one has its own strengths and weaknesses.
It’s important to choose a platform that will allow you to reach your target audience.
For example, if you’re looking to reach millennials, then you might want to focus on Snapchat or Instagram.
If you’re trying to reach business professionals, then LinkedIn might be a better option.
No matter what platform you choose, it’s important to remember that organic marketing takes time and effort.
You won’t see results overnight, but if you’re willing to put in the work, then you can build up a successful organic marketing campaign.
Organic marketing is a great way to reach your target audience without spending a lot of money. However, it does take time and effort to create successful campaigns.
If you’re willing to put in the work, then you can build up a successful organic marketing campaign.
If you have any questions, feel free to leave a comment below or contact us [Book a Free Consultation Call].
We’d be happy to help!
Have you ever tried organic marketing?
What was your experience?
Let us know in the comments below!